Notes from the floor

Journal

Fabric guides, care notes, and the long answers to questions we hear in the showroom.

Sourcing, margins, packaging, marketplace routes — practical notes from working with 500+ retail partners.

A lot of marketing language, very little substance. We separate the meaningful metrics from the noise.

First wash, monthly rotation, drying, storage. The unglamorous mechanics of making a mulmul dohar last.

Three seasons, three configurations. A simple year-long playbook for Indian homes.

A complete comparison across breathability, feel, durability and price — from the people who weave both.

Mulmul, bamboo, or cambric — your guide for India's varied climate zones.