A house built on three generations of textile work.

Our grandfather worked the wooden frame looms in Saraspur — hand-weaving cotton yardage for local tailors and dry-goods merchants. It was honest work, physical and repetitive, and it taught the family one thing above all else: the fabric itself is everything. A good weave forgives a mediocre design; a bad weave ruins the best one.

Our father moved the family into printing — first block printing by hand, then flat-screen, then rotary screen, and finally reactive digital printing. Each step was a decade of learning, of failed batches, of late nights calibrating colour and registration. By the time we took over in 2010, we knew fabric from fibre to finish.

That year, we made a decision that felt risky at the time: instead of selling yardage to other brands and wholesalers, we would make finished products — bedsheets, dohars, pillow covers — and sell them directly. No agents. No distributors. No four-layer supply chain. Just our floor, our people, and the customer who would actually sleep under what we made.

Today we run a single floor in Kankaria — 6,000 square feet of design, quality-checking, finishing, packing, and dispatch. We work with four GOTS-certified mills within a 40-kilometre radius of Ahmedabad. We employ 28 people full-time. And we serve over 18,000 homes, 500+ trade partners, and 42 cities across India.