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People just want to have access to all of the world's music.
At the end of the day, I want the music industry to be larger than what it is today.
I'm not an inventor. I just want to make things better.
Put your consumers in focus, and listen to what they're actually saying, not what they tell you.
I was born in Sweden, and in Sweden we are known for the piracy services.
There's the person that's the addict, and then there's the person that's who you are.
The one thing that disturbs me about Alec is that people don't realize that he's really funny.
I would never do another sitcom. It was so boring I wanted to pull my fingernails off.
I prefer to say that I am a beautiful person. But the addict is a horrible person.
I don't really drink very much, although I have abused alcohol in the past.
The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'
In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.
I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.
At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.
With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company.
I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's acoustic, or semi-acoustic.